Award Information Translations

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What You Need to Know

 

Submission Deadline

19 December 2021

Award Objectives

• Recognize the best library marketing projects from 2021
• Encourage marketing in libraries
• Provide an opportunity for libraries to share marketing experience and expertise globally

Submission Guidelines

• Any library that markets library products or services is eligible to apply for the award
• Applications must be written in one of seven IFLA languages
• Applicants may also submit an English translation if they prefer
• Applications must be submitted with supporting materials by 19 December 2021 

Proposals must:

• Present an original marketing strategy
• Answer each question on the application
• Explain the benefits of the strategy
• Provide a full description of the marketing strategy
• Utilize Marketing Glossary definitions (https://www.ifla.org/node/8227)
• Summarize the strategy and its results.

Libraries and institutions are encouraged to describe the imaginative and inventive aspects of the projects.

Selection Criteria

Applications will be judged on:

• Strategic approach to marketing, indicated in the research and planning stages of a submitted project
• Creativity and innovation as demonstrated by the originality of solutions to the marketing challenges
• Potential for generating widespread public visibility and support for libraries irrespective of the kind or amount of resources employed
• Effectiveness illustrated by measurable objectives and subsequent evaluation methods

Applicants are encouraged to include marketing using digital resources:

• Electronic journals, publisher databases, institutional repositories
• Web and digital libraries
• Information literacy
• New products and new services

Proposals are reviewed on the basis of how well they meet the above criteria.
Other factors are:

• Clarity of planning and partnerships with external organizations
• Efficient allocation of resources (staff, materials, time)

Messsage from PressReader

Thank you to everyone who submitted their entry for the 2021 IFLA PressReader Marketing Award. The PressReader team was both awestruck and impressed at the creativity and initiative that each library organization took to engage with their community. The submissions really ‘turned our pages’!

The IFLA PressReader Marketing Award provides an opportunity for you and your team to make some noise! We’re thrilled to announce next year’s call for submissions, and cannot wait to see what new marketing campaigns you come up with.

Award Jury

Members of the Award Jury are drawn from the membership of the IFLA Standing Committee on Management & Marketing.

Questions?

You can contact IFLA Managment & Marketing Information Coordinator Jeremiah Walter at jwalter@ppld.org.