IFLA x PressReader

International Marketing Award

Submission deadline is 19 December 2021.

The IFLA Section on Management and Marketing is partnering with PressReader in collaboration with the IFLA PressReader International Library Marketing Award for 2022.

The IFLA PressReader International Marketing Award awards organisations which implement creative, results-oriented marketing projects or campaigns. Three finalists are selected based on innovative contributions to marketing in the library field.

The first, second, and third place winners will receive funds towards airfare, lodging, and registration to attend the IFLA World Library and Information Congress in Dublin, Ireland in August 2022. First place will receive €3,000, second place will receive €2,000, and third place will receive €1,500.

The award also honours the top 10 submissions with certificates of recognition and a PressReader VIP account.

What You Need to Know

Submission Deadline

19 December 2021

Award Objectives

Recognize the best library marketing projects from 2021
Encourage marketing in libraries
Provide an opportunity for libraries to share marketing experience and expertise globally

Submission Guidelines

Any library that markets library products or services is eligible to apply for the award
Applications must be written in one of seven IFLA languages
Applicants may also submit an English translation if they prefer
Applications must be submitted with supporting materials by 19 December 2021

Proposals must:

Present an original marketing strategy
Answer each question on the application
Explain the benefits of the strategy
Provide a full description of the marketing strategy
Utilize Marketing Glossary definitions (https://www.ifla.org/node/8227)
Summarize the strategy and its results.

Libraries and institutions are encouraged to describe the imaginative and inventive aspects of the projects.

Selection Criteria

Applications will be judged on:

Strategic approach to marketing, indicated in the research and planning stages of a submitted project
Creativity and innovation as demonstrated by the originality of solutions to the marketing challenges
Potential for generating widespread public visibility and support for libraries irrespective of the kind or amount of resources employed
Effectiveness illustrated by measurable objectives and subsequent evaluation methods

Applicants are encouraged to include marketing using digital resources:

Electronic journals, publisher databases, institutional repositories
Web and digital libraries
Information literacy
New products and new services

Proposals are reviewed on the basis of how well they meet the above criteria.
Other factors are:

Clarity of planning and partnerships with external organizations
Efficient allocation of resources (staff, materials, time)

Messsage from PressReader

Thank you to everyone who submitted their entry for the 2021 IFLA PressReader Marketing Award. The PressReader team was both awestruck and impressed at the creativity and initiative that each library organization took to engage with their community. The submissions really ‘turned our pages’!

The IFLA PressReader Marketing Award provides an opportunity for you and your team to make some noise! We’re thrilled to announce next year’s call for submissions, and cannot wait to see what new marketing campaigns you come up with.

Award Jury

Members of the Award Jury are drawn from the membership of the IFLA Standing Committee on Management & Marketing.

Questions?

You can contact IFLA Managment & Marketing Information Coordinator Jeremiah Walter at jwalter@ppld.org.

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